( project 01. ) Global Citizen
Global Citizen mobilises millions of people and brings business, entertainment, policy, government and philanthropy together to push for policy change and investment against extreme poverty. For its German programme I run communication strategy, campaigns, influencer relations and the articles that explain what is at stake.
The brief
Development cooperation in Germany is under pressure. The federal budget for development has fallen for seven years in a row, global aid dropped by more than 7% in 2024, and every budget round turns it into a political fight. Global Citizen needed people to understand why these funds matter, and to act on it: sign, write to their member of parliament, speak up before the vote.
My job is to turn each budget decision, summit or election into something people can follow and respond to, in German and English, on every channel the movement uses.
The hard part
Development funding is politically charged, and every message lands with governments, activists and the public at once.
I lead with impact rather than politics. Instead of arguing about budget lines, the articles show what this money has achieved for global health, climate action and the rights of women and girls, then and now. That keeps the conversation human, keeps the facts exact, and still ends with a clear thing to do.
What I did
The work
Article, 6 July 2026, German
The 2027 draft budget cuts development by nearly €600 million while it takes less than 2% of the federal budget. Why cooperation works like insurance.
Read ↗Article, 5 June 2026, English
The EU's 2028 to 2034 budget decides billions for climate and development. €24.2 billion in EU development spending created about €24.4 billion in export opportunities.
Read ↗
Article, 10 June 2025, German
Global aid fell by more than 7% in 2024 and Germany missed the 0.7% target for the first time since 2019. Three things readers can do now.
Read ↗
Article, 25 November 2024, German
Why the snap election after the coalition broke was a chance for international cooperation, with what vaccines and global health funds have already achieved.
Read ↗€1.37 bn
LinkedIn, policy brief
A levy on business and first class flights plus private jet kerosene could raise up to €1.37 billion a year for climate finance in Germany.
See the post ↗14K likes
Instagram, influencer collaboration
A reel by Stefanie Giesinger asking her followers to sign Global Citizen's petition for girls and women worldwide.
Watch ↗674 comments
Instagram, March 2025
A call to message Germany's future leaders to keep international cooperation a priority after the election.
See the post ↗COP30
Instagram reel
Why less development funding also means less climate finance, published on the opening day of the climate summit.
Watch ↗Results
Four signed articles on globalcitizen.org between November 2024 and July 2026, in German and English, each one tied to a budget vote, a summit or an election.
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